About

SEO Optimisation and Pozycjonowanie WWW are projects run by People IT leading in organic IT and SEO Consulting. Our highly skilled and experience team of SEO (Search Engine Optimisation) specialists have a strong reputation for communication and professionalism for each client.
We offer transparent, ethical Search Engine Optimisation service in order to improve the volume or quality of traffic to a web site from search engines. Search Engine Optimisation is considered to be one of the most cost effective promotional tools in Internet marketing. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve.

SEO recommend methods:
- Getting indexed
- Increasing prominence
    - cross linking between pages of the same website.
    - giving more links to main pages of the website,
    - increase PageRank used by search engines,
    - linking from other websites, 
    – writing content that includes frequently searched keyword phrase,
    – adding relevant keywords to a web page meta tags,
    - URL normalization of web pages accessible via multiple urls, using the “canonical” meta tag.
-  Purchasing links

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines.Search engines may penalize sites employ these techniques, either by reducing their rankings or eliminating their listings temporarily or permanently from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review.

How is a site optimised?
Optimising a site so that it performs well in search engines involves research as well as on page and off page factors.

Keyword researchis carried out at the start of a campaign to ensure that the terms to be optimised for are acheivable and sufficient in traffic to make the campaign worthwhile.

On page factors will include the text content of the site, meta titles and descriptions and ensuring that there are no blocks in the way of the search engine crawlers. This will also involve cleaning up the html code of the site.

Off page factors will include a process of link building to boost popularity of the site in search engines and on the rest of the web

Amongst many things SEO involves making site’s structurally correct and removing barriers preventing the search engines indexing them. Making sure your site contains the words and phrases used by your potential customers is for us the No.1 priority.

Our IT Professionals have certification’s:

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